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How much scratching is too much scratching?

We know your pet's comfort and happiness are a top priority. So, this October and November, we're focusing on itchy skin, a common issue that can significantly affect your pet's quality of life.

Itchy skin and allergies are among the most frequent reasons pet parents seek guidance from our Petfirst teams. The constant scratching, licking, and biting not only disrupt your pet’s daily activities but can also lead to skin infections and long-term discomfort.

Is your pet scratching more than usual?

As a pet parent, it can be difficult to know when scratching is a cause for concern. If your fur friend seems more uncomfortable than usual, you may be asking yourself...

Is my pet scratching more than usual? How much scratching is too much?”
If this sounds familiar, we’re here to provide guidance and relief.

Learn more about your pet's skin here

What to look out for to keep your pet living their best life

When you live with your fur friend every day, it can be hard to know when they're just a bit fidgety or if something is really bothering them. Look out for the following signs and symptoms that they could be a little irritated:


Itchy? Book a consultation
  • Do they scratch or bite at themselves a lot?

  • Are they licking or chewing their paws too much?

  • Do their ears seem to be bothering them?

  • Have you noticed bald spots or overgrooming?

  • Can you see skin irritation, lumps or hotspots?

  • Do they seem uncomfortable or irritated?

Why is my pet itchy?

When you bring your fur friend in for an Itchy Pet Consultation, we'll check them over from cute nose to twitchy tail.

We'll rule out parasites, then check for infection and discuss possible food or environmental allergens to provide personalised recommendations and options to get your pet back living their best life.

Book an itchy pet consultation

Product Spotlight: Nutritional Support

A checklist to help you help them

We offer comprehensive diagnostic and treatment options to identify the cause of your pet’s itchy skin and provide effective solutions.

Here are some steps you can take to support your pet:

  1. Schedule a Consultation: Our team can help identify the underlying cause of your pet’s itchiness and recommend a tailored treatment plan. Book an appointment through our mypetfirst portal.
  2. Keep Up with Flea Prevention: Regular flea control can prevent many itch-related issues. Take advantage of our FREE Simparica treatment offer with any ‘Itchy Dog’ consultation this month.
  3. Review Their Current Diet: Some pets have food sensitivities that cause itchy skin. Our Petfirst team can provide recommendations on the best diet for your pet.
  4. Try Specially Formulated Products: We have a range of shampoos and conditioners that soothe itchy skin and promote healing. Pop into clinic to find the best product for your pet.

As Always We’re Here and Ready to Help!

If your pet is experiencing itchy skin, don’t wait—reach out to us today. Our team is ready to help your pet find relief and get back to living their best life.

Learn more about skin care for pets

Product Spotlight: Topical Ranges

Terms & Conditions

Our standard Promotional Terms and Conditions apply, view these here.
In addition, the following specific terms apply to this promotion:

Itchy Dog Simparica Trio offer:

  1. Offer is valid for first consultations for dogs in which 'itch' is the primary concern identified.
  2. Book a consultation online at mypetfirst portal, text 3489, WhatsApp us or contact your local Petfirst Veterinary clinic. The check will be performed by a qualified Veterinary Nurse or Veterinarian.
  3. Book and complete your Itchy Dog consultation by 30 November 2024 and receive a complimentary Simparica Trio parasite prevention treatment. Following your appointment, a further digital voucher will be sent via WhatsApp for $10 off your next Simparica Trio 3-pack, purchased before 31 January 2025.
  4. The digital voucher (or text message) can be redeemed against the Simparica Trio 3-pack suitable for the pet who attended the Itchy Dog consultation. Voucher valid until 31 January 2025, no change will be given.
  5. The voucher cannot be combined with any other offer or discount..
  6. This offer is not valid in conjunction with Petfirst Wellness benefits. However, Petfirst Wellness members will receive the highest available discount offer.
  7. The digital voucher (or text message) must be presented to our team on the day of purchase for the discount to be applied.

Product Offers:

  1. Product offers are available from 1 October to 30 November 2024, while stocks last.
  2. Offers are available in-clinic only and not online.
  3. Product offers cannot be combined with any other promotion, offer, or discount, including Petfirst Wellness. Petfirst Wellness members will receive the highest available offer/discount.
  4. Some products only available by prescription. If you are not a Petfirst Veterinary customer and have been prescribed these products by another veterinarian, we can assist you in requesting authorisation from them so that you can access these exclusive offers.